編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | LBS327 | Red Bull Spreads its Wiiings | Tavassoli, Nader | Marketing | International Marketing Management( NA ) |
2 | HK1349 | Procter and Gamble in China, 2022 | Enright, Michael J. | Other | International Marketing Management( NA ) |
3 | IM1139 | Digital Marketing at Unilever International | Leleux, Benoit;Abraham, Pallivathukkal Cherian | Other | International Marketing Management( NA ) |
4 | SMU070 | Marriott International: Deploying AI Across Hotel Brands in Singapore | Chang, Hannah H.;Chua, Joyce Ko Hwee;Blower, Matthew Liam Paske;Ng, Emerlyn Yee Theng;Gwee, Tiffany Su Xuan;De Souza, Sarah Anne | Other | International Marketing Management( NA ) |